This Privacy Policy (the "Policy") explains how MYSH-Jewelry ("we", "us", or "our"), a U.S.-based independent online store, collects, uses, stores, discloses, and protects your personal information when you access or use our website, purchase our men's jewelry products (including necklaces, pendants, bracelets, rings, earrings, brooches), or interact with our customer service. We are committed to complying with applicable U.S. data protection laws and regulations, including the California Consumer Privacy Act (CCPA)/California Privacy Rights Act (CPRA), the Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM Act), and Payment Card Industry Data Security Standard (PCI DSS), to safeguard your privacy and personal information security.
Our physical warehouse is located in China, which is solely used for storing men's jewelry products and fulfilling order shipments. The warehouse does not process, store, or access any of your personal information. All personal information collected through our website is processed and stored in the United States in compliance with U.S. laws. By accessing or using our services, you acknowledge that you have read, understood, and agreed to the collection and processing of your personal information in accordance with this Policy.
1. Personal Information We Collect
We only collect personal information that is necessary for providing our services and fulfilling business obligations. The types of personal information we collect include the following categories, consistent with CCPA/CPRA requirements:
1.1 Information You Voluntarily Provide
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Order and Contact Information: When you place an order for MYSH-Jewelry products, we collect your full name, email address, phone number, shipping address (U.S.-based or international), and billing address. This information is used to process your order, arrange product shipment from our China warehouse to your designated address, and communicate with you about order status, delivery updates, and after-sales service.
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Payment Information: We do not store your full payment card details (e.g., complete credit card numbers, CVV codes). All payment transactions are processed directly by our third-party payment service providers (e.g., PayPal, credit card issuers) that comply with PCI DSS. We only collect and retain non-sensitive transaction records (e.g., transaction amount, payment time, order number) for order verification, accounting, and dispute resolution purposes.
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Customization Information: If you purchase customized men's jewelry (e.g., engraved rings, personalized necklaces, custom-sized bracelets), we may collect information you provide for customization, such as names, initials, dates, or design preferences. This information is solely used to create your customized product and is retained only for the duration necessary to fulfill the order.
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Customer Service Communications: When you contact our customer service via email (
info@myshjewelry.com) or other channels, we may collect information contained in your communications (e.g., inquiry content, order-related questions) to respond to your requests and resolve issues.
1.2 Information Automatically Collected
When you visit our website, we may automatically collect certain non-identifiable and identifiable information through cookies, web beacons, and other tracking technologies, including:
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Browser type, device model, operating system, and IP address;
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Website browsing behavior (e.g., pages visited, time spent on each page, products viewed, search queries);
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Referral source (e.g., how you accessed our website, such as via search engines or social media links).
This information is used to optimize our website performance, improve user experience, analyze traffic trends, and deliver relevant product recommendations. You may disable non-essential cookies through your browser settings, but this may affect certain functions of our website.
2. How We Use Your Personal Information
We use your personal information for the following legitimate business purposes, in compliance with U.S. laws:
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To process and fulfill your orders, including verifying payment, preparing products for shipment from our China warehouse, and providing order status updates;
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To provide customer service, including responding to your inquiries, resolving order issues, and handling returns as per our Return Policy;
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To send you commercial communications (e.g., new product announcements, promotional offers) in compliance with the CAN-SPAM Act. Such communications will clearly identify themselves as advertisements, include our valid physical address, and provide an easy opt-out mechanism;
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To improve our products and services, including analyzing user behavior, optimizing website design, and developing new men's jewelry styles that meet customer needs;
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To ensure website security, detect and prevent fraudulent activities, and protect the legitimate rights and interests of our business and customers;
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To comply with applicable U.S. legal obligations, such as tax filing, record-keeping, and responding to lawful requests from U.S. regulatory authorities.
3. Disclosure and Sharing of Personal Information
We do not sell your personal information to third parties for commercial purposes, as defined by CCPA/CPRA. We may disclose or share your personal information with the following categories of third parties only as necessary to fulfill our business obligations:
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Third-Party Payment Processors: We share transaction-related information with payment service providers to process payments securely. These providers are prohibited from using your information for any purpose other than processing payments on our behalf.
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Logistics and Shipping Providers: We share your name, shipping address, and contact number with international logistics providers (e.g., DHL, FedEx) to deliver products from our China warehouse to you. These providers only use your information for shipment purposes.
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Service Providers for Website Operations: We may share non-sensitive information with third-party service providers that assist in website maintenance, data analytics, and customer relationship management. These providers are bound by confidentiality agreements and may not use your information for independent purposes.
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Legal and Regulatory Authorities: We may disclose your personal information if required by U.S. law, court order, or government regulation, or to protect our legal rights, property, or safety, or the rights, property, or safety of others.
4. Your Rights Under U.S. Law
Pursuant to CCPA/CPRA and other applicable U.S. laws, you may exercise the following rights regarding your personal information. We will not discriminate against you for exercising these rights (e.g., refusing service, charging higher prices):
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Right to Know: You may request to know what personal information we have collected about you, including the categories of information, sources of collection, purposes of use, and categories of third parties with whom we have shared the information;
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Right to Delete: You may request to delete your personal information that we have collected, subject to exceptions permitted by law (e.g., retaining information for tax or legal purposes);
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Right to Correct: You may request to correct inaccurate or incomplete personal information we have about you;
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Right to Opt-Out of Marketing Communications: You may opt out of receiving commercial emails from us at any time by clicking the "Unsubscribe" link in the email or contacting us at
info@myshjewelry.com. We will process your opt-out request within 10 business days;
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Right to Non-Discrimination: We will not treat you unfavorably for exercising any of your privacy rights under U.S. law.
To exercise these rights, please submit a request via email at
info@myshjewelry.com. We may require you to provide reasonable identification to verify your identity before processing your request, to ensure the security of your personal information. We will respond to your request within 45 business days, and may extend the response period by an additional 45 days if necessary, with prior notification to you.
5. Data Retention and Security
5.1 Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, or as required by U.S. law. After the retention period expires, we will securely delete or anonymize your personal information to prevent identification.
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Order and payment information: Retained for 3 years after the order is completed, to comply with U.S. tax and accounting laws;
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Customization information: Retained only until the customized product is delivered and the return period expires;
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Marketing opt-out records: Retained permanently to comply with the CAN-SPAM Act's opt-out requirements.
5.2 Data Security
We implement reasonable and appropriate security measures to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction, including:
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Encrypting personal information during transmission and storage;
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Restricting access to personal information to authorized personnel only;
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Regularly updating security systems and conducting security audits;
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Requiring third-party service providers to maintain adequate security measures.
While we strive to protect your personal information, no security measure is completely foolproof. We will notify you and relevant U.S. regulatory authorities promptly if a data breach occurs that may compromise your personal information, in accordance with applicable U.S. law.
6. Updates to This Policy
We may update this Privacy Policy from time to time to reflect changes in U.S. laws, our business practices, or website functions. The updated Policy will be posted on our website with a revised "Last Updated" date. Your continued use of our services after the update takes effect constitutes your acceptance of the revised Policy. We recommend reviewing this Policy periodically for any changes.
7. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us at:
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- U.S. Business Address (for CAN-SPAM Act compliance): 1725 Blake St Unit 540,Denver CO 80202 US
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Warehouse Address (for shipment only, not for privacy inquiries): 1st Floor, No. 27, Jiejin 2nd Road, Shiqiao Street, Panyu District, Guangzhou, Guangdong, CN
